Tuesday, 6 September 2016

CD calendar fulfilment and mailing service

Order your CD Calendars from us and we can save you up to 50% on standard postage charges with our complete fulfilment and mailing service.

Simply supply us with your database which can be uploaded securely to our FTP site, and we'll do the rest!
1. Design and print the calendars. 
2. Hand insert the calendars into cases. 
3. Hand insert the calendars into padded envelopes. 
4. Print and apply address labels from your supplied Database. 
5. Mail out 2nd Class Large Letter direct to your clients.

Calendar fulfilment service

Wednesday, 13 July 2016

Plastic Card Security

Plastic Card Features

There are many features which can be included on your plastic membership cards to make them extra secure. Some of these include:

Signature Panel 
Add single or multiple signature panels to your cards to prove identity or as an added security measure. Some of these include:

We are fully equipped to apply a barcode to your plastic cards. QR and Aztec codes can also be added. 

Raised letters and/or numbers and tipped in a range of metallic foils and colours to give your cards the traditional bank card look.

Magnetic Stripes - Lo-Co and Hi-Co

Hi-Co magnetic stripes are encoded with a stronger magnetic field that makes them more suitable for secure applications and those where the care is frequently swiped. They are black in colour - Credit and Debit Cards, Library Cards, Employee ID Cards

Lo-Co magnetic stripes are more of a brownish hue and use a lower intensity magnetic field. - Gift Cards, Membership Cards, Hotel Room Cards, Supermarket Club Cards 

Holograms are a way of enhancing the appearance and adding extra security to your plastic cards. 

ID and Photo Cards
Add photos and individual data to your plastic cards for extra security.

Plastic cards are a great way of promoting your business and creating brand awareness. They are highly durable, helping you make a long lasting impression.

If you would like to know more about the benefits of plastic cards, please email us at sales@royalegraphics.co.uk or visit our website here: Plastic membership cards


Tuesday, 21 June 2016

Handy hints and tips for designing an effective leaflet

Some handy hints and tips for designing a leaflet, that will hopefully help your business to stand out:

1.    Headline - make it attention grabbing, to keep the customer interested
2.    Easy to read font
3.    Include images - pictures can say more than words especially when you are trying to sell a product or service
4.    Bullet points rather than long sentences - if you tell the customer too much they will lose interest.
5.    Include ‘Power’ words - free, bargain, bonus, save, special, offer. Try and incorporate these words into the text naturally
6.    Use blank space - makes it easier to read - less is more
7.    Choose the right material and weight of paper
8.    Include a call of action / incentive - this will ensure people don’t just throw the leaflet away
9.    Include contact details - telephone number, email address, website 

Thursday, 12 May 2016

The benefits of loyalty cards for your business

Plastic loyalty cards can be a great way to generate more income for your business and act as a great marketing tool to help spread the word of your company or products.

Customer Retention / Boost Growth - Plastic loyalty cards are a good way to acquire brand new customers, but they are also a good way to retain existing ones.

Increase Sales - Loyalty cards encourage customers to come back and take advantage of special offers / discounts. Great offers will make customers come back again and again.

Customer Loyalty & Happiness - Customers feel important which keeps them coming back and telling their family and friends, creating brand awareness.

Draw more traffic to your website - You can incorporate the loyalty cards into your website. Customers can sign up and check for offers and discounts online. This will increase visits to your website.

Get in touch

If you are looking at running a loyalty scheme, we offer a full print and mail service. We can design, print and even send your cards out for you using our Direct mail Service. Contact us via our website for a quotation, advice or samples of plastic cards. Our full contact details can be found here: Royale Graphics contact page

Tuesday, 8 March 2016

What you need to know - Legal requirements for your printed stationery

There are a number of legal requirements which you must follow when designing your business stationery. These requirements vary depending on the type of business you run.

Limited Company
If your company is trading as a limited company, you must include the following on your stationery:
  • The full registered name
  • The registration number and place of registration
  • The registered address and the address of its place of business if these differ

NB: There is no requirement to include the directors’ names on stationery if you are a limited company, however if you do choose to include this then all directors names must be included.

Sole Trader
If you are a sole trader you can trade under your own name or you can choose a different business name. If you choose something other than your own name for the business, you will have to include your own name and the business address on all business letters, orders and receipts.

If you are a partnership, you must state the names of all partners and the address of the principal office on letters, orders, invoices and receipts. Alternatively, you can indicate where a list of partners may be inspected.

Charities - If the name excludes the words ‘charity’ or ‘charitable’ then you must state the fact that it is a charity on the stationery.

If your company is VAT registered, your invoices must state your VAT registration number. Include your bank details on invoices to aid quicker payment by BACS (bank transfer). Include the account name, number and sort code.

Stationery legal requirements

Wednesday, 24 February 2016

Tips for creating the perfect business card for your business

Are you designing your company business cards and struggling as to what you should put on there? Below is a list of essential information you should consider.

  • Company Name - This is usually the most prominent element on the card.
  • Your Name - This may not be the case if you are designing a generic card for the whole office, but this will give the business cards a more personal feel.
  • Key contact information – Include you name, contact numbers (office number, mobile number) and email address this way people can easily get in touch with you if needed.
  • Website address - This will direct people to your business website which makes it easier to find out what you do as a company and what you can supply them with. Essential for web based businesses.
  • Physical address - This is not always necessary especially if you are an online business
  • Description or list of services - A small bullet list of what you do is a good idea if the company name doesn't give away what the business does.
  • Social Media - Invite people to connect with you on your Facebook Page, Twitter or Linkedin.
You only get one chance to make a good first impression and your business card can be a vital part of this. Make sure the card is designed to make you stand out not only as an individual but as a company. Take a look at our website here